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The Juice Fresh Trends Report 2024

The Juice Fresh Trends Report 2024 combines the insight of experienced fishmongers, butchers, and our experts from Oliver Kay, with support from our industry partners, to showcase how the sector can meet consumers’ dining expectations over the coming year

The report has been created to support chefs and operators, featuring insights into the best sellers and rising stars within the fresh ingredients world, recipe inspiration, and our 4 key menu trends for 2024.

Diverse global cuisines are on the rise with the desire of genuine representation of a dish’s origin ranking high on consumer demands, with 56% agreeing that they would be willing to pay more for a dish they perceive as more authentic.

Provenance on a Plate
As we all aim to do our bit for the planet, it’s no surprise that 76% of UK consumers currently find dishes and ingredients that have provenance within the UK appealing.

Mind, Mood & Body
Despite the pressures on budgets, consumers are increasingly interested in ingredients and nutrients that support their health and wellbeing, even if it means paying a little more. Mood, gut health, digestion and reducing sugar intake are all front of mind when it comes to consumer decisions.

Value for Money
Consumers still expect quality dining experiences at affordable prices. To help deliver these expectations chefs are using their knowledge and skillsets to make smart swaps on meat, seafood and fresh ingredients that keep costs low and quality high.

We are here to support our customers in their journey of fresh food pairings and have many ways in which we can help, such as giving access to our development chefs, seasonal buyers and fresh experts. To become a customer, register here.

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